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Back links are incoming links to a website or blog from another site. In the search engine optimization (SEO) world, the number of back links is one indication of the popularity or importance of that web site or page.
Search engines likes web sites with a lot of back links, because of that showing quality and popularity from a site/blog. More inbound links gives a higher pagerank, and that way a top Search Engine Result Position (SERP). So if you want to flood your site with traffic then you should get lot of back-links to the site with good quality and same topic as yours.
Backlinks are also known as incoming links, inbound links, inlinks, and inward links. Search engines often use the number of back links that a web site has as one of the factors for determining that web site's search engine ranking.